© 2020 by Scott M. Duffield

  • Scott Duffield

RAJAR Q4 2018 - what are you listening to?


RAJAR ©

Today (Thursday, 7th February) the RAJAR listening figures for the final three months of 2017 were released. RAJAR figures show the listening patterns and statistic for radio audiences in the UK, and these figures show a real insight into what UK audiences are (or no longer) listening to.


At a glance, the figures have shown BBC network stations have suffered a decline in listenership, while commercial stations continue to grow their audience base. With 88% of the population tuning into radio (at some point) every week and the average listener consumes 20.7hrs of live radio every week.


BBC Radio 4 have witnessed a loss of 750 thousand listeners (compared to Q4 2017), while BBC5Live have lost 10% of their listenership taking them to 5-million weekly listeners.


In the commercial sector, speech-based LBC are celebrating record success in their 46-year history. The station has added nearly 200,000 listeners taking them to 2.2-million weekly listeners. While Heart, Capital and Smooth dominate the commercial sector.


Surprisingly, BBC Radio 1 has suffered a loss of listeners in the year, the only exception to this being the new Radio 1 Breakfast Show with Greg James who added 230,000 listeners to the slot (compared to predecessor Nick Grimshaw). RAJAR figures don't show the breakdown of differentiation between Greg James' weekday show and the Weekend Breakfast show with Matt & Mollie.


Northern Ireland continues to see Bauer Media NI being the biggest local broadcaster in the region; with the combined three stations reaching 680,000 listeners each week. However, when compared as three individual stations Northern Ireland still sees BBC Radio Ulster having the greatest reach, followed by CoolFM.


In Scotland, BBC Radio Scotland sees a decline of 89,000 listeners reach (compared to Q4 2017), where Global's Capital FM sees a 14% increase of listener reach.


Looking at digital radio, 52.6% of radio listening is now consumed on a digital platform, with DAB radio seeing 38% of digital share.